Ozwald Boateng

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Ozwald Boateng (born 28 February 1967) is an English fashion designer of Ghanaian descent, known for his trademark twist on classic British tailoring and bespoke style. Boateng, whose parents emigrated from Ghana in the 1950s, was born in 1967 in Muswell Hill, North London. Boateng was inspired by the immaculate suits his father wore, and received his first suit from his mother aged eight: a double-breasted in purple mohair. At fourteen, he found a summer job sewing linings into suits.

Early career

While studying computer science at Southgate College at age 16, he was introduced to cutting and designing by his girlfriend. Using his mother's old sewing machine, he started designing and selling to his fellow students, and switched to graduate in fashion and design. Boateng helped a friend to make clothes for a fashion show, and after receiving praise for his work, sold his first collection to a menswear shop in Covent Garden. Some of his first pieces were also sold in Academy, Newburgh St. C1987 This enabled him to open his first studio in Portobello Road in 1991. In 1994, Boateng staged his first catwalk presentation during Paris Fashion Week, the first tailor to stage a catwalk show in Paris.

Savile Row

Boateng open his boutique on Vigo Street, the south end of Savile Row, in 1995. Becoming the youngest designer to open a boutique on Saville Row as well as the first black person to open a boutique on Saville Row. In 2005, Boateng was honored with a major 20 year retrospective event at the Victoria and Albert Museum. The exhibition recognized that Boateng had by combining the highest standards of execution with a fresh, vibrant design philosophy, successfully captured the imagination of both the media and the public.

In 2008, Ozwald Boateng's new flagship store and headquarters are launched at No. 30 Savile Row, on the corner of Savile Row and Clifford Street. The signage and interiors were co-designed with British-Ghanaian Architect David Adjaye.

Fragrance

In 2003, Boateng launched an original concept in fragrances for women. Bespoke comprises two different vials of fragrance within an elongated, jewel-like bottle. Developed with the whole essence of "bespoke" in mind, women have the option of wearing each fragrance separately, or adopting the "bespoke" approach by layering and mixing the two synergistic fragrances together in differing proportions, to create an infinite variety of fragrances to suit their mood and personality.


Present

In 2007, Boateng merged the corporate headquarters of his company with his redesigned flagship store on Savile Row. Today, in addition to a bespoke service, Boateng also produces two ready-to-wear collections a year, produced at the former Chester Barrie factory in Crewe, Cheshire. In in 2011 Ozwald Boateng, Kola Aluko and Atlantic Energy created the “Made in Africa Foundation” to support and fund master plans and feasibility studies for transformational and large scale developments and infrastructure projects across the African continent.

Collaborations


Givenchy

LVMH President Bernard Arnault appointed Boateng Creative Director of Menswear at French Fashion house Givenchy. His first collection was shown in July 2004 in Paris, at Hotel de Ville. Boateng parted with Givenchy after the Spring 2007 collection.

Coutts

In 2004, Coutts approached Boateng to design a new Super-Premium credit card. The Coutts ‘World Credit Card’ appears in Boateng's trademark imperial purple, designed to communicate a new modernity and supreme elegance.

Virgin Atlantic

In 2004, Boateng designed new amenity kits for Virgin Atlantic's Upper Class. Critically claimed to be the most stylish first class kits available to travelers on any airline, the design increased pick rate fivefold.

2007 African Union summit

Boateng was commissioned by John Agyekum Kufuor, President of the Republic of Ghana, to design and orchestrate a show at the 9th Annual African Union summit in 2007. Held in Accra, it coincided with 200 years since the cessation of the transatlantic slave trade, and 50 years of independence for Ghana.